Our Sponsors


Let Dignity’s award winning expertise be the key to serving your customers legacy planning needs.

With an ageing population you’ll have many customers aged over 50 who will be thinking about their legacy, including the inevitable funeral expenses. A pre-paid funeral plan is an ideal product to meet their needs.

Over the past 15 years the price of the average funeral has grown at a faster rate than inflation each year and it’s predicted that by 2024 an average funeral could cost more than £5,925*, imposing a significant – and potentially unexpected – expense to the family. It’s therefore no wonder that people who want to make provision for these costs are looking for help from their trusted Building Society, one of the main places they save for these final expenses. This offers an opportunity for you to add to your ‘End of life Planning’ range of products, deepening the relationships you have with your customers and the support you are able to offer.

Dignity can help your Society, providing a white label solution that seamlessly integrates with your business. Dignity is one of the UK’s leading providers of pre-arranged funeral plans and a major supplier of funeral related services. It is a long established British company with a rich heritage. Dignity’s oldest funeral location was established in 1812 and oldest crematorium opened in 1903.

Dignity has repeatedly proven its skills in creating long term, value adding relationships with Building Societies. Dignity also works with other leading institutions including respected brands such as Legal & General and the Post Office and also celebrated a 25 year relationship with Age UK, the country’s largest charity dedicated to helping everyone make the most of later life.

Dignity offers a successful proven corporate partnership model providing a market leading product, supported by a range of partnership support services and white labelled support tools to effortlessly dovetail with your business. Not only is there a great product offering, Dignity also offer first class customer service through the UK’s award winning call centre. Highly trained and dedicated Client Service Centre Advisers, available 24 hours a day, 365 days a year, are on hand to explain how the product works or answer any questions. Dignity’s quality is further underlined by their regular survey of families they’ve served, where more than 97% said Dignity had met or exceeded expectations.

We’d like to talk to you about partnership opportunities. Please get in touch.


Paul Toghill
Director of Distribution & Partnerships
07918 677846

Rachel Newham
Relationship Manager
07423 430486

*2024 forecast based on average annual compounded growth rate of 5.45% each year between 2011 and 2017