Seán O’Beirne

Experience Led Transformation Lead
DXC Technology

Seán heads DXC’s Experience-led Transformation offering, working at the intersection of customer insight, experience design, digital technology innovation and revenue growth. DXC provides the innovation, creativity and know-how to shape how consumer audiences are engaged across their full lifecycle. With a background across global consumer brands including the Olympic Games, Manchester United, MTV, SKY, multiple UK and European telcos and a number of financial services organisations Seán has been fortunate to work with some of the world’s leading businesses and gain a deep understanding of building customer trust and loyalty. Previously Seán led the European Digital Consulting Practice for Hitachi Vantara, worked on fan engagement programmes with some of the world’s leading music artists, sports events and travel venues and led MTV’s pan-European mobile content business. For the past 3.5years Seán has also led DXC’s Digital Transformation programme at Manchester United.

Seán O’Beirne :

How AI can enhance every aspect of a member-based organisation

Tuesday 28 April 2026 11:00 - 11:45 Lammermuir Suite

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