Professor Vicky Story
Professor of Marketing
Prior to joining Loughborough University in October 2014, Vicky was an Associate Professor of Marketing and Director of the Executive MBA programme at Nottingham University Business School.
Vicky completed her doctoral research in marketing at Loughborough University, specifically focusing on the new product development process, and holds a BSc honours degree in Management Sciences, also from Loughborough University.
Her key research areas lie in the areas of innovation and marketing strategy with a strong publication record of scholarly journal articles and refereed conference contributions.
In respect to teaching, Vicky delivers material at undergraduate and postgraduate levels, but also has extensive experience delivering MBA and Executive Education teaching.
Professor Vicky Story :
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