Muna  Yassin  MBE

CEO
Rooted Finance

Muna has over 20 years’ experience in financial inclusion services. She is the CEO of Rooted Finance (RF), a London-based specialist debt advice Charity. Rooted Finance provides bespoke on-to-one support for London’s Diverse Ethnic Communities helping them manage financial distress, multiple debts, and work towards financial wellbeing and resilience. In March 2021 she was appointed to the VCSE Advisory Panel convened by VCSE Crown Representative, Claire Dove. The VCSE Advisory Panel has been set up to advise the government on how to help more organisations from the voluntary, community and social enterprise (VCSE) sectors compete effectively in public sector contracts. In June 2021, Muna was recognised in the Queen’s Birthday Honours List and was awarded an MBE for charitable Financial Services to Disadvantaged People during Covid-19. She has a particular interest in reducing financial inequalities and increasing economic empowerment of disadvantaged communities – with a focus on minoritised communities and women. In March 2022, Muna joined the board of Toynbee Hall. Previously she was on the board of Women Advancing Microfinance UK (WAMUK).

Muna  Yassin  MBE :

Financial inclusion: how can we make a meaningful difference?

Thursday 8 May 2025 11:10 - 12:15 Hall 11

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