Julie-Ann Haines

Chief Executive Officer
Principality Building Society

Julie-Ann appointed Chief Executive Officer (CEO) of Principality Building Society in September 2020.  She joined the Society in 2007 to build and develop their award winning e-commerce business and was appointed the Society’s Customer Director in 2012.  In May 2016 Julie-Ann was appointed to the Board with responsibility for strategy, marketing, distribution and leading the Society’s transformation programme as Executive Business Sponsor.

Julie-Ann is passionate about Principality, ensuring they build on their mutual ethos and values to build an organisation that is rooted in its communities, its fantastic customer experience and in meeting customer needs.  Her role is to ensure that they continue to build an organisation that is as relevant in the future as it is today, helping members to prosper in their homes.

Prior to Principality, Julie-Ann held a number of senior roles in sales, marketing and technology, working in leading customer centric businesses including Sainsbury’s, Reckitt Benckiser and HBOS. She was born and educated in Scotland, but Cardiff has been her home since 1999. She is married to a Welshman and has two daughters. Outside of work she loves cooking, walking and watching rugby and is a fan of all types of music.

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