Ben Leonard

CEO & Co-Founder

Ben is CEO and Co-Founder of FirstHomeCoach (, a home-buying platform which creates a faster, cheaper and less stressful journey for first time buyers. The app provides a step-step guide, bringing everything together in one place and uses a digital coach to help people use their data to help themselves. FirstHomeCoach was incubated by META, a firm founded by Ben in 2017 to Help People Help Themselves using a reimagined approach to data. META, via META Finance, also runs financial services forums helping firms adjust to and build data-centric, outcome focused consumer products.

Prior to FirstHomeCoach and META, Ben spent 18 years in Investment Banking at HSBC leading a number of businesses. Most recently, he was Co-Head of the UK Financial Services team where he advised a range of clients on Strategy, Operational & Regulatory change and Capital raising. Ben is actively involved in the policy landscape, having been part of the Financial Advice Market Review, Pensions Dashboard initiatives, Social Impact Investing Implementation taskforce and Mortgage Market Review.

His interests include natural wine, live music and walking with his wife and kids. He graduated with a first-class degree in International Management from the University of Manchester in 1998.

Ben Leonard :

Digital Mutual – Transforming mortgage lending: is end-to-end automation the future?

Friday 24 May 2019 14:50 - 15:45 ,

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