How to be genuinely customer-led and what it means for mutuality

15:40 - 16:30
Tuesday 28 April 2026
Edinburgh International Conference Centre, Lowther

Being customer-led sounds obvious, and doing it well leads to serious success for organisations of all kinds. So why is it rarely achieved for real? The Foundation shares more than 25 years of learning on the subject, including from the book The Customer Copernicus, describing how to be successfully customer-led and how the lessons can inform the mutual sector, with time to discuss and share views.

Speakers

Charlie Dawson Founding Partner - The Foundation
Paloma Sackman Director - The Foundation

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