Sarah Howe

Chief Customer Officer
Saffron Building Society

Sarah has over 20 years’ experience in a range of high profile marketing roles inside and outside financial services. Her most recent role was as Marketing Director for over 50s insurance intermediary brands RIAS and Castle Cover, both part of the Ageas Group. In this role she developed a multi-brand strategy and marketing integration plan following Ageas’ purchase of Castle Cover Limited.

Sarah also worked at Bupa for over 10 years during which time she was appointed to the role of Chief Marketing Officer for the UK Insurance Division.

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